Selfie of Rachael Fake taken on a very sunny evening in the Wiltshire countryside

Hi, I’m Rachael

and I love helping women running online businesses see what’s really working – so they can make confident, clear-headed decisions without second-guessing, and without the overwhelm.


You don’t need to do more.

You just need to see clearly what’s already working.

I know what it feels like to carry a business on your shoulders – and still wonder if you’re getting anywhere.

Because I’ve been there.

Not as a coach or strategist speaking from the stage.

But as the person quietly holding it all together behind the scenes – planning, organising, fixing, and figuring things out so someone else could shine.

That’s what I’ve done for my whole career – first as an Army officer, then as an Executive Assistant to a FTSE 100 leader, and later as a Virtual Assistant, Online Business Manager and business owner myself.

My zone of genius? Bringing clarity to complexity.
Making sure nothing gets dropped. And helping others feel calm, focused, and fully in control with the time and headspace to think strategically.

Now I use those same skills to help women like you make sense of your business numbers – so you can make grounded, confident decisions, and build a business that works for you, not the other way round.

I believe clarity gives you freedom.

When you can see what’s going on in your business – really see it – everything gets easier.

  • You make better decisions, faster.
  • You stop wasting time on strategies that don’t deliver.
  • You finally feel like the work you’re putting in is paying off.

That’s what I want for you.

Because I know how hard you’re already working.

You don’t need more noise, pressure, or pep talks.

You need the truth – presented clearly, simply, and in a way that helps you take action without overwhelm.


What I do

I design bespoke dashboards, run practical 1:1 business assessments, and create tools that help you understand your data at a glance.

But really?
I help you quiet the noise, trust your decisions, and reclaim your time.

So you can focus on the work you want to be doing – and enjoy the life you built this business to support.

My zone of genius? Bringing clarity to complexity.
Making sure nothing gets dropped. And helping others feel calm, focused, and fully in control with the time and headspace to think strategically.

If that sounds like the kind of support you need, I’d love to help.

No more guesswork.
Just clear insight delivered simply.


Choose Your Path:

THE FUNNEL LEAK FINDER QUIZ

Find the leak.
Fix it fast.

THE PROFIT CLARITY SCORECARD

From second-guessing to strategic action

THE PROFIT
PATH
DASHBOARD

Your business at a glance.

Your next step doesn’t have to be big. It just has to be clear.


To learn more about using data:

  • Taking Time Out

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  • Organizing Your Life

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  • Finding Inspiration

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And to find out where your leaky sales funnel is failing


FOLLOW ALONG

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